Where is Indian E-Comm headed?

Author: V. Sridhar, Professor, IIIT Bangalore 

This article analyzes the Indian e-commerce landscape as illustrated in the recent NASSCOM-PWC E-Commerce report. It introspects on the following areas:

(i) anti-trust regulation relating to capital dumping and predatory pricing;

(ii) consumer protection issues in e-commerce;

(iii) profitability of e-commerce business;

(iv) encouraging our e-commerce unicorns to go public; and

(v) comparison with China.

Read the entire article published in the Guest Column section of The Financial Chronicle on September 17, 2018.