Improving 4G Penetration Through Reliance Jio’s Bundling Strategy

Author: V Sridhar, Professor, IIIT Bangalore

This article lays out the taxonomy of bundling, the type of bundling in vogue, how this RJio bundling is different, and what could be the possible regulatory interventions.

Read the entire article published in the Financial Express Opinion page on March 8, 2018.