What Facebook Leakage Means

Author: V Sridhar, Professor, IIIT Bangalore

The article discusses the basics of two-sided and multi-sided markets, the money and subsidy sides of digital platforms such as Facebook, and how these platforms monetize ad money by selling user information to third parties. Finally, it predicts what these digital platforms might do and the evolution of information markets.

Read the entire article published on Financial Chronicle Op-Ed column on April 9, 2018. 

Note: This is a sequel to an earlier article on regulatory directives that appeared in Financial Express on April 30, 2018. Click here to view the article.