Joint Road Forward

The global urbanisation megatrend generates an increasing need to transport people, goods and utilities in support of the socio-economic activity of cities. As witnessed daily in many urban environments, the traditional transportation system design methods for road, rail, public transport and other modes have failed in delivering sustainable designs.

Historically, transportation infrastructure designs have been formulated as economic productivity engines. The identification of the direct and indirect users and their motivations to use infrastructure has been limited; these factors are even less reflected in the design options considered both in Western Europe and India. Conventional data capture and data analytics have contributed to this limitation.

Smart information and communication technologies and services can overcome data capture and data analytic limitations. The premise -the ‘Joint Road Forward’- is that ICT enables transportation designs and operations that are more sustainable, inclusive, and economically beneficial for urban communities. To respond to demand, Shell and other companies have proposed Smarter Mobility initiatives pursuing cleaner and more energy-efficient transportation designs.